About Me

Hi, I’m Brian, a Product and UX Leader focused on thoughtful, scalable design.

I design systems, products, and workflows that help people move with clarity and teams move with momentum. Over the past decade, I’ve worked across AI SaaS, B2B coaching, and enterprise platforms, helping early-stage companies grow smarter and faster through strong product thinking and intentional UX.

What I Do

I lead UX and product strategy from discovery to delivery. My work spans onboarding flows, campaign engines, internal tools, admin systems, and design systems. I’ve helped teams clarify their goals, align cross-functionally, and execute in fast-moving environments where structure needs to emerge quickly and outcomes need to be measurable.

I’ve built products from 0 to 1, reworked processes to support scale, and helped shape platforms that balance technical depth with user confidence.

Where I’ve Worked

  • Cereba – Led design and product across an AI SaaS platform, including onboarding, campaign building, and GPT-powered toolsets.

  • Valor Performance – Directed UX and product strategy for an enterprise coaching platform, built design systems, and supported engineering and QA teams.

  • Fonteva – Delivered custom financial and membership management experiences as a UX designer and product manager for enterprise clients.

I’ve worked across remote teams, small startup environments, and embedded agile squads. I collaborate deeply with engineering, partner closely with product, and stay grounded in real user needs through data, testing, and structured feedback.

Outside of Work

I’m a father, husband, comic book collector, and a fan of systems that work well and stories that stick.