Available now · Senior / Staff / Lead IC · Remote, US

Most products are built around the wrong thing.

I find what a product should be built around, and ship it in production code. Ten years on complex B2B SaaS, Senior IC through Director.

01TruPro CRM and field platform for roofing and exteriors · 2026
TruPro's job page: identity bar, milestone ladder from Lead to Closed, and contact, location and assignment cards

A Lead was never an entity. It was a job that hadn’t started yet.

Note: a lead is this same page at its first milestone. Nothing is converted when it advances.

Read the case study →
25/25

of the incumbent’s automation rules rebuilt

8,317

lines deleted by three data-model corrections

195

design tokens, one system across three products

464

tests that enforce the design rules

Results of the build, not outcomes. TruPro is pre-release. Sole designer and developer since July 2026.

Approach

I design in code now.

Most AI products wait for a prompt. The ones I design notice what's happening and move first.

Research, strategy, user flows, and information architecture first, built as documentation in the repo with AI. Then design in code, with Cursor, Claude Code, and Claude Design in the loop. Prototype, ship, validate, iterate on data. Figma stays in the toolkit when collaboration or design-system work needs it. Real user research stays in the toolkit when the problem needs direct insight. The point is the full loop: discovery to production to validation, all in one place.

Cursor · Claude Code · Claude Design · Antigravity · Figma · Next.js · Tailwind

Read the full workflow

About

Senior UX through Director, across complex B2B SaaS. Research, strategy, information architecture, and systems design across every role. Most recent year: Lead UX at Carlyle on a confidential AI investment platform for analysts and senior execs, the work that got them out of Excel and into the platform. Now a designer-developer working on agent UX, conversational interfaces, and the design systems that make complex platforms legible. I run discovery, test with users, ship production code, and iterate on data. Embedded with engineering, or solo when that's the shape of the team. North Smithfield, RI. Remote-only, Senior / Staff / Lead IC.

Off the clock: lives in North Smithfield, RI with his wife and two kids. Coaches his son's basketball team. Plays Magic: The Gathering, reads Marvel Comics, still draws by hand.

More about me